Sunday, May 18, 2008

Dita Eyewear - Supa-Dupa sunglasses

This is definitely in-vogue at the moment! Large sunnies!


Some research showed up the following ...
The story of Dita Eyewear is really the story of life long friends, Jeff Solorio and John Juniper co-founders of Dita and the driving forces behind Dita's celebrated designs. Jeff and John have been friends since grade school and share a common passion for photography and design. Together they were inspired to capture their passions not just on film but in eyewear as well, thus creating the first collection of Dita frames in 1996.

THE FOUNDATION
With their natural affinity for design, they came up with a plan to introduce stylish eyewear inspired by vintage frames from the 50's through the 80's. Utilizing modern materials and shapes, Dita's designs distinguish themselves with quality, look and fit. Jeff and John envisioned Dita as an alternative to label branded eyewear. Dita's logo details are intentionally subtle so that the frame itself defines the look rather than the logo. This allows the design of the frame to complement features of the wearer and contribute to their overall style.

nytimes.com
USD$160 will buy saucer-size versions from Dita, the Los Angeles company that makes Supa Dupas, the fashion insignia of tastemakers like Mary-Kate Olsen and style bait for postadolescents eager to emulate Ms. Olsen's affectless, just-out-of rehab look.

1 comment:

geerul said...

Hi! I need to get my hands on these particular Dita Supa Dupa... where can I get it here in KL? Reliance in Bangsar? Appreciate if u could tell me.. buzz me at geerul@yahoo.com. Thx a million