In 1977 lifelong ex-hippie friends Ben Cohen and Jerry Greenfield completed a correspondence course on ice cream making from the Pennsylvania State University. On May 5, 1978, with a $12,000 investment the pair opened an ice cream parlor in a renovated gas station in downtown Burlington, Vermont. In 1979, they marked their anniversary by holding the first-ever free cone day, now a nationwide annual celebration.
In 1988, the pair won the title of U.S Small Business Persons Of The Year, awarded to them by U.S. President Ronald Reagan. Also this year, the first brownies were ordered from Greyston Bakery, which led to the development of the popular Chocolate Fudge Brownie flavor.
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