Event: 23rd Feb - 3rd March, 2012
Website: Mushrif Mall
Mushrif Mall hosted Malaysia's FELDA (Federal Land Development Authority) and its "A Glorious Malaysian Galore" event!
SAWARI - Satu Wilayah ... Satu Industri. Haha... who thinks of names and logos such as these!
According to Bernama, Malaysia's news agency, it is FELDA's initial step in its expansion into the Middle East market. The idea (It seems so anyway!) is for Felda's units to showcase their products here in Abu Dhabi, as part of the agency's development programme for the United Arab Emirates (UAE) and the Gulf market.
Agencies and organisations showcasing their products include ... Delima Oils Products Sdn Bhd, Felda Trading Sdn Bhd and Koperasi Permodalan Felda. Tourism Malaysia and Malaysia External Trade Development Corp are also participating.
Officiating the event was the Felda Group chairman, Tan Sri Mohd Isa Abdul Samad, but when we were there early on a Friday morning, the stalls hadn't properly been manned yet. I don't know why, but I was terribly sceptical about the entire event!
The positives :-) KCL gave us a box of rather yummy Pineapple Tarts which she purchased from one of the stalls. And NS told me that she enjoyed watching the Malaysian dancers in their traditional clothes. Phew!