Fuji did a brilliant job trying to make the packaging Apple- or Leica-like :-)
What you get if you decide to invest RM$3,200 - 3,600 in what is probably Fuji's halo-product at the moment ... 12 megapixel APS-C image sensor, 23mm f/2.o Fujinon lens, (equivalent to 35mm on standard 35mm format), body made from high-quality steel and encased in leather, Hybrid viewfinder, built-in 3-stop ND filter, and video capability - 720P HD w/stereo sound.
With and without the optional lens hood, not cheap about RM$120-180.
What I like ...
1) Incredible build quality and retro-feel and looks,
2) Huge sensor (Comparable to a crop-frame DSLR!),
3) High ISO (Low light) capability and colour rendition - Excellent unwrapping of box and real-life review here,
4) Recommendation from my pro-photographer friend (and his wife!).
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