Twinings v Dilmah tea ... Blind test

English Breakfast Tea :-) taste challenge ... Surprisingly ... I preferred the Dilmah. Stronger and more robust in flavour. Remember the original tea blind test challenge on my blog?


The battle goes on commercially...
Lagging far behind Unilever’s Lipton brand in the global marketplace, Sri Lanka’s Dilmah Tea is leading Lipton and everyone else in innovation, reports Eric Ellis in Fortune (7/23/07). Dilmah isn’t exactly tiny — with $500 million in sales in 93 countries — it is actually tied with Tetley for third place, behind Twinings. But its creativity in a niche known as "curiosity teas" seems to be catching on. For Dilmah’s customers, the curiosity is tea that’s positioned like "fine wine. Its elegant packaging is heavy with wine iconography: descriptive labels equating a robust black tea to a shiraz, or a fine white leaf to champagne." Predictably, Dilmah’s rivals scoff.